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is for
Known

Once you have established a brand identity, it’s important that you do enough marketing, in the right channels, with an effective method to make sure your brand becomes KNOWN in your target markets.

COW TIP:

You may have the best product in the world, but if people don’t know what it is or where to find it, they can’t buy it!

Yeah. I know about it, but it doesn’t go well with nachos.

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