 is for
Unique
Your brand should be UNIQUE.
It should stand out from your competitors -- not just visually, but through your manner of product delivery and customer service.
It should capture the special qualities of your company and
your products and services.
COW TIP:
Look at what people
are doing in other
industries and
ask yourself,
“How can I adapt that to my business?”
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Cows, after you’ve seen them for a while, are boring. They may be perfect cows, attractive cows, cows with great personailities, cows lit by beautiful light, but they’re still boring.
A PURPLE Cow, though, now THAT would be Interesting ... for a while!
Seth Godin, Purple Cow, 2002
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Which one is different?
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Make sure YOU
stand out in a crowd!
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