Y is for Yin-Yang: AbuLLard's ABCs of Branding
The Leadership Tango
|
|
|
One person leads � but the other person must be aware
of the basics of the dance. They must understand the rhythm of the music and
the meaning of the dance.
The leader has the vision but he has to make sure
that he shares that vision with the rest of the team. The following quote
from the Harvard Business Review Case Study on the J. Peterman Company sums
up what happens if you don't: |
|
|
"All the thinking about the brand, the niche, the
target market -- it was intuitive for a very long time. I wish now that we'd
written down our ideas, our concept - in detail - at the start. ... Failing
to make sure that everyone knows what you stand for and why -- that can come
right back and ambush you much sooner than you realize.
The partner
(your team) must know what kind of steps to expect. |
|
|
Even though one person leads, it�s really a
partnership. Each dancer must respect the others space and be aware of
subtle signals that lead to a change of direction ...
In business
there will always be challenges. You have to learn how to meet them by
adapting, adjusting, and re-prioritizing. |
|
|
Most of all the �partner� has to learn to trust the
leader� especially when it comes to the lifts and dips!
Today people
are talking about "resonant leadership" -- Richard Boyatzis and Annie McKee
who wrote Resonant Leadership published by the Harvard Business School Press say that leaders can
amplify their effectiveness by "resonating" with their team. This means
blending "financial, human, intellectual, environmental, and social capital
into a potent recipe for effective performance in organizations." In other
words, in addition to being great to work with, they get results. |
If you need help doing this,
contact AbuLLard. He'll be glad to help!
|
|
