is for
Just Enough
Less is often better. Simple stands out.
Use JUST ENOUGH elements to portray your image.
Just enough elements in your logo and brand image;
Just enough colors, fonts, and styles in your documents;
Just enough words to get the key messages across;
Just enough technology on your web site.

COW�TIP:
Just because you can do it ... scrolling blinking icons, many fonts on a page, a rainbow of colors, daily e-mails, frequent telemarketing calls ... doesn't mean you should!
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