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is for Words

Choose the WORDS that you use in any media very carefully -- print, web, presentation, press releases to name a few.
Make sure you are using language that your target audience can relate to. Words, like jokes, that have to be explained lose their impact. And remember, a particular word can mean different things to different people.

COW TIP:

Key WORDS: Use familiar words -- the ones the people use to create search queries. If your writing favors made-up or complex terms over simple words, users won't find your site.

What does the word "Duck" mean to you?


I don't care what you say ...
In my country THIS is what we call FOOTBALL

It's not what you say, it's what people hear that matters. Click here to read about how people's PERCEPTIONS matter in all forms of communications.

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