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Want a hardcopy of AbuLLard's ABCs? Buy the book...Click here.

You get not only the cartoons but a set of exercises to evaluate your own brand.

Brand Awareness Seminars

Turn the abstract concepts of branding into specific goals for your business. AbuLLard's seminars present the basics of branding in a way of students remember.

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ABULLARD’S ABC’S OF BRANDING

An entertaining talk that discusses the importance of branding in language anyone can understand. This talk presents the substantive issues around branding by using AbuLLard's ABCs to present a concept necessary to creating and maintaining a brand presence. Real life examples of are used to illustrate the "do's" and "don't's" of branding.

Target Audience: Anyone interested in Brand Management
Benefits: Memorable techniques for measuring your brand value.
Availability: Contact us to arrange a class.

INTRODUCTION TO BRAND MANAGEMENT

A seminar introduces the importance of creating a clearly identifiable brand image and concisely articulating a brand message. The means needed to maintain the brand image and message throughout a company are also presented. The CattLeLogos Method™ Image-Message-Means ™ together with the CattLeLogos Metrics™ form the basis of this course.

Target Audience: Entrepreneurs and Small Businesses
Benefits: Identification of brand strengths and weaknesses, as well as techniques to make it easy for everyone in the company to enhance the brand promise.
Availability: Contact us to arrange a class.

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DEVELOPING YOUR BRAND PLATFORM

Working sessions that enable senior management to distill key corporate objectives into a strong brand platform that aligns external messages with operational procedures. We assist you to evaluate your company, your products, your customers, and market trends to develop a coherent marketing communications plan.

Target Audience: Senior management interested in developing a strong brand platform both internally and externally.
Benefits: Clear consistent marketing messages understood and supported by the entire organization.
Availability: Contact us to arrange a class.

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A BRAND WORTH TALKING ABOUT

A short seminar presents the relationship between a good brand and strong public relations. A strong brand is made up of easily recognized brand image and a clear brand message. Once these exist, it is easier to develop marketing materials and achieve publicity. Examples of how to develop a brand image and message are presented as well as techniques for achieving publicity on a limited budget. Examples of successful companies are also presented along with how their brand enhances their ability to publicize their products and services.

Target Audience: Entrepreneurs and Small Businesses looking to "spread the word" about their business without a big time budget.
Benefits: Learn the techniques to lower the cost of public relations.
Availability: Contact us to arrange a class.

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BRAND MANAGEMENT AND TECHNOLOGY

Explore all the ways technology has changed how brands are created, managed and projected in the marketplace. Understand the impacts and effective use of desktop publishing, "e-branding" techniques — e-zines, blogs, and web sites, and how technology can work for or against you in reaching the consumer.

Target Audience: Entrepreneurs and Small Businesses
Benefits: Understanding how everyday technology impacts your brand.
Availability: Contact us to arrange a class.

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