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is for
Yin-Yang

In brand management, one is always dealing with the
YIN-YANG principle. Brand management requires finding a balance between �opposing factors� - for example, the time, cost, and controls to do things �right� versus the need of individuals to do things quickly and economically at their desktop.

COW�TIP:

Decide what kind of trade-offs are acceptable for your brand.

For example: Volvo never compromises the image of safety.

Find out how this impacts your Leadership Style.
Click here to read "The Leadership Tango".

The Brand Management Tango

Now ... I want this
project done RIGHT!

But I need it done
RIGHT NOW!

My implementation
is close...

Yes, but not close enough!

I not sure we can
afford to do this.

I prefer the BAAAA-sa nova
We can't afford
NOT to do this!

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CattLeLogos is a registered trademark of CattLeLogos Brand Management Systems LLC

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