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is for
Relevant

Your brand image should be RELEVANT to your business and appeal to your target market. There should be a clear relationship between your brand concept (corporate image, strategy, and goals) and the values of your potential customers.

Make it easy for people to relate to your brand and they will be more likely to remember it.

COW TIP:

Make sure that your own personnel relate to your brand and become brand champions.

Research your market

How many stomachs do you have?

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